Information
DESIGN
Portfolio
AUTHOR
Library
BENJAMIN
ULIASZ
Category -
Branding Coursework
Role -
Conceptualization
Strategy Guide
Packaging
Mockups
Want to smell like a man, like the Chris Hemsworth’s of the world? Then Fear is for you!
Fear’s logo is a water droplet surrounded by fire showing a balance between cleanliness and masculinity. The recycled motor oil style of the bottle (don’t worry legal, they are not reused bottles, just recycled material) paired with the wonderful names of the scents further push the marketing toward a tough and gritty audience.